Email Sequence

The Challenge: Guiding Prospects to Membership

This email sequence for HSLDA was initiated when individuals completed a landing page form after clicking on a Google Ad offering a free online homeschool magazine. The ads targeted new homeschoolers and were looking for help. The goal was to nurture these prospects and lead them toward HSLDA membership.

The Approach: Inform and Engage

We began by providing the promised magazine. The email sequence encouraged them to attend a local conference which would give them confidence in their homeschooling journey. Conference attendees were rewarded with gift bags. Subscribers were also invited to attend a webinar to further understand HSLDA's offerings and the benefits of membership.

Our aim was to nurture relationships, building trust and demonstrating HSLDA's value, ultimately inspiring prospects to become members.