IODE Video

The Challenge: Empowering Women Through Volunteerism

The purpose of this video is to inspire and encourage women to join the Maple Leaf Chapter of the IODE (Imperial Order Daughters of the Empire) as volunteers. The challenge lay in connecting with potential volunteers and conveying the importance of their contributions to the community.

The Approach: A Vibrant Animated Odyssey

To address this challenge, I suggested an animated video that not only delved into the history and mission of the IODE but also highlighted their profound impact on the community. Through compelling storytelling, the video shared how individuals can make a difference by getting involved.

This video served as an instrumental tool, strategically placed on the organization's website and across their social media channels. Its dual purpose was to educate and inspire, offering a comprehensive introduction to the IODE and the opportunities for volunteerism it offered.

Tone: Friendly and Informative

The tone of the video is warm and approachable. The information is presented in an informative, engaging manner, with the aim of instilling a sense of belonging and purpose.

This video encouraged women to join the Maple Leaf Chapter of the IODE as volunteers, fostering a spirit of service, community, and empowerment. It also educated potential volunteers about the rich history and meaningful mission of the IODE.