END OF YEAR APPEAL EMAIL

The Challenge: A Year-End Appeal

Crafting a compelling year-end appeal email for Kids Kicking Cancer posed a unique challenge — to resonate with recipients and convey the urgency and importance of supporting this noble cause.

The Approach: The Power of Personal Connection

This project needed to convey the non-profit’s mission and values in addition to creating an emotional connection through a personal story.

I spoke with Myrella, a courageous participant, and her mother. This conversation provided invaluable firsthand perspectives, adding a personal touch to the narrative. By understanding their journey and experiences, I could convey the challenges faced by children dealing with pediatric illnesses and trauma.

In crafting the email, I highlighted the many ways a donation can make a difference. From funding vital therapies to offering emotional support, the emphasis was on showcasing the tangible and immediate impact that each contribution could have in brightening the lives of these resilient children. This approach aimed not only to inform but to create an emotional connection, inspiring recipients to become active participants in Kids Kicking Cancer's impactful mission.

This email exceeded the client’s expectations and the previous year’s donations.