Learning House

Tone Guide

The Challenge: A Business in Need of Its Unique Voice

Imagine stepping into a new role as the owner of an established business, only to find a maze of existing systems and practices that predate your arrival. Such was the challenge facing my client when she stepped into her business. In this digital age, it’s critical to present your business effectively online, in advertising, and through email and the absence of a clear, consistent voice made it even more complex.

The Approach: Crafting Identity Through Conversation

In the face of this challenge, I worked collaboratively with my client. Through a series of insightful questions and in-depth discussions, we worked to establish the unique tone and voice that would best represent her business.

The outcome of this journey is a tone guide that acts as a compass, directing all aspects of communication. It serves as a go-to manual for internal staff and external contract work, ensuring that every word, phrase, and message aligns with the identity and vision of the business.

With the Tone Guide in hand, my client can confidently steer her business through the digital landscape, communicating clearly and consistently to her audience, and ensuring that her brand resonates authentically and powerfully across all channels. This project is not just about words; it's about giving a business its distinctive voice.