NEXT STEP CHALLENGE

The Challenge: Fueling Excitement for the Next Step Challenge

YFC London needed a compelling series of social media graphics that would ignite enthusiasm and engage interest for the upcoming Next Step Challenge fundraiser.

The Approach: Merging Youthful Energy with Brand Consistency

The approach needed to stay true to YFC's brand standards while infusing each graphic with a youthful edge. The graphics also needed to create curiosity and interest in the event and convey all essential event details.

Through this project, the Next Step Challenge was given a vibrant visual voice that spoke directly to its target audience.